Brough Bay Limited, registered in East Sussex, England, is the lead company in promoting the north of Scotland, with links to Orkney. The company was formed in 2008.
North of Scotland Hospitality (NOSH) was a tourism association set up in 1998 by the then owners of the Ben Loyal Hotel and focussed on Caithness and Sutherland, also with links to Orkney. This was backed by John Thurso, MP. John was the main driver behind the brand name LetsGoNorth under which the projects are promoted. NOSH was discontinued in 2012 due to change in circumstances of the Directors of the Company.
The Dunnet Head Educational Trust which was formed in 2003 to raise the profile of Dunnet Head as the most northerly point of the UK mainland. The Trust selects and supports non commercial projects which are of economic benefit to the area. Current projects include the development of the North Highland Way, which will link the Moray Firth Trail at John o Groats and the national trail from Fort William to Cape Wrath. The ultimate aim is to get this designated as a national trail.
The idea of LetsGoNorth is that you can go north from anywhere below the 58 degree latitude – which means that any company from anywhere south of that can benefit from LetsGoNorth, particularly if they are headed to or have business interests in the far north of Scotland.
In May 2014 LetsGoNorth meets LetsGoSouth was launched with the aim of having Spanish projects as we have for Scotland. The idea is to identify parallels in Scotland and Spain, and to also identify cultural and historical links. These links may be geological – for example where an earthquake has occurred and caused devastation in more than one area.
LetsGoSouth is the sister company of the very successful LetsGoNorth which promotes in particular the north of Scotland.